Marketing PhD generally has three main path for research, and each have different characteristic in term of who will get admission:
1. Consumer behavior: There is low probability of acception of persian students in this field, since first it is cultural, and second it needs strong verbal skills. Naitive students have higher chance of getting acceptance in this field, and technically it is more useful for them due to dependance on cultural issues.
2. Quantitative track (Empirical and analytical): Since Persian students usually have stronger quantitative skills, this field has higher probability of acceptation for them, yet they need to beer in mind that Chinese and Indian students also have strong mathematic background, therefore even in this field they have strong competitors. Empirical study works mainly with data sets and applies theories on data, needs strong statistics, and econometric methods. It would be useful to study these matters before applying for the program. This also indicates that economic students usually have advantage to apply for this field. This is also interesting since it takes its theories from both consumer behavior and economics. Analytical research track mainly focuses on calculating equilibrium, under different marketing settings, using game theories. This track needs very strong mathematics, should lead up to testable theory, and is top down approach by mean of drilling down by logic. Quantitative track, although interesting, is minority in marketing research. Prominent schools on this track includes: Chicago, Klogg, NYU, MIT, Wharton, Columbia, Texas A&M, Texas Dallas, Maryland, Houston.
3. Strategy: usually discusses organizational issues of marketing, and marketing strategy.
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